Privacy Policy

1. Definitions

For the purposes of this Privacy Policy, the following terms shall have the following meanings:

1.1. Administrator / Dealehome
The administrator of personal data is Komfort 8 EOOD, a limited liability company registered under the laws of the Republic of Bulgaria, with registered office at: Sofia, 2 Marinkovitsa Street, UIC: 207018750, operating the online platform available at www.dealehome.com.

1.2. Personal Data
Any information relating to an identified or identifiable natural person, including but not limited to identification data, contact details, IP address, location data, online identifiers, cookies and similar technologies.

1.3. Privacy Policy
This document describing how Dealehome collects, processes, stores and protects personal data, as well as information regarding cookies and tracking technologies.

1.4. GDPR
Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 regarding the protection of individuals with regard to the processing of personal data and the free movement of such data.

1.5. Service
The online services provided by Dealehome through the website www.dealehome.com.

1.6. Platform
The online real estate platform operated by Dealehome, through which users can publish, search and manage property listings.

1.7. User
Any individual who visits the website or uses one or more services or functionalities provided by Dealehome.

1.8. Device
Any electronic device used by the User to access the Dealehome website.

2. General Information

2.1.When using the Dealehome website, we collect information necessary to provide our services, maintain platform functionality and improve user experience.

Dealehome acts as the administrator of your personal data and places great importance on ensuring adequate protection of personal information.

We process personal data in accordance with applicable legislation, in particular the General Data Protection Regulation (EU) 2016/679 (GDPR), ensuring transparency, security and respect for the rights of individuals.

Our purpose is to provide users with clear information regarding:

what personal data we collect;
why we process it;
how long we store it;
with whom it may be shared;
what rights users have regarding their personal information.

2.2.We process personal data lawfully, fairly and transparently.

We take reasonable steps to ensure that personal information remains accurate, complete and up to date.

From time to time, we may request users to review and update their personal information by:

sending a notification to the registered email address;
displaying a message within the user account;
requesting confirmation during the use of the Platform.

3. Contact Information – Data Protection Officer

If you have questions regarding the processing of your personal data or wish to exercise your rights under GDPR, you may contact us:

Data Protection Contact:
Dealehome

Email:privacy@dealehome.com

This email address should not be used for cooperation proposals, advertising offers or marketing communications. Such messages may not receive a response.

You may also contact us through the contact form available on the Dealehome platform.

4. How We Collect Personal Data

4.1.We collect personal data directly from users when they:

create an account;
publish a property listing;
update account information;
subscribe to newsletters;
contact us through forms or other communication channels;
use features available on the Platform;
browse property listings and interact with website functionalities.

We may also automatically collect certain technical information when users visit the website, including:

IP address;
browser type;
device information;
operating system;
website activity data;
cookies and similar technologies.

5. Is Providing Personal Data Mandatory?

5.1.Providing personal data is generally voluntary.

However, certain information may be required in order to:

create and maintain a user account;
publish and manage property listings;
provide requested services;
process payments;
communicate with users.

Failure to provide required information may prevent Dealehome from providing certain services or functionalities.

Users remain in control of the information they choose to provide.

6. Processing of Personal Data

6.1. Use of the Website Without Registration

When a user visits the Dealehome website without creating an account, we may process personal data, including IP address, technical identifiers and information collected through cookies, for the following purposes:

6.1.1. Providing electronic services

The legal basis is the necessity to perform the agreement between the User and Dealehome in accordance with Article 6(1)(b) GDPR.

6.1.2. Analytics and statistics

We process data to analyze website usage, improve functionality and develop better services.

The legal basis is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

6.1.3. Protection of legal interests

We may process information to establish, exercise or defend legal claims.

The legal basis is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

6.1.4. Marketing purposes

Where applicable and permitted by law, personal data may be processed for marketing activities, including personalized advertising, according to the rules described in the Marketing section of this Privacy Policy.

6.2. Website Activity and System Logs

The activity of users on the Dealehome website may be recorded in system logs.

System logs are technical records containing information about events and activities related to the IT systems used to provide our services.

The information collected in system logs may be processed for:

providing and maintaining services;
ensuring the security and stability of the Platform;
preventing misuse and unauthorized access;
technical administration;
statistical and analytical purposes.

The legal basis for such processing is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

6.3. Registration and Management of User Accounts

Users who register on the Dealehome Platform are required to provide information necessary for creating and managing their account.

The required information may include:

name or company name;
email address;
telephone number;
account type;
information required for publishing and managing listings.

Users may voluntarily provide additional information to improve their experience on the Platform.

Additional information may be removed by the User at any time, where technically possible.

Failure to provide mandatory information may prevent the creation or proper operation of the user account.

6.4. Processing of Personal Data Related to User Accounts

Personal data connected with user accounts is processed for the following purposes:

6.4.1. Providing account services

Including:

account creation;
authentication;
profile management;
access to Platform functionalities;
communication related to account activity.

The legal basis is the performance of the agreement between the User and Dealehome under Article 6(1)(b) GDPR.

6.4.2. Analytics and Service Improvement

We may analyze user activity and preferences in order to:

improve Platform functionality;
develop new features;
improve user experience;
optimize services.

The legal basis is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

6.4.3. Protection of Legal Rights

Personal data may be processed for:

establishing claims;
exercising legal rights;
defending against legal claims;
preventing fraud or misuse of the Platform.

The legal basis is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

6.4.4. Marketing Activities

Where permitted by applicable law and based on appropriate consent, personal data may be used for marketing purposes.

Users may withdraw their consent at any time.

6.5. Login Through Third-Party Accounts

Users may have the option to register or log into Dealehome using third-party authentication services, such as:

Google;
Facebook.

When using such services, Dealehome receives only the information necessary for account creation and management.

The scope of information shared depends on the permissions granted by the User during the authentication process.

The processing of information by third-party providers is governed by their own privacy policies.

6.6. Publishing Personal Data of Other Individuals

If a User publishes personal data belonging to another person on the Dealehome Platform, including:

name;
telephone number;
email address;
address;
other identifying information,

the User must ensure that such publication:

complies with applicable laws;
does not violate the rights of another person;
is supported by appropriate authorization or legal basis.

The User is responsible for ensuring that they have the right to publish such information.

7. Property Listings and Platform Services

7.1. Publishing Property Listings

Dealehome allows users to publish property listings for:

sale;
long-term rental;
short-term rental;
vacation properties;
guest houses;
business properties;
investment properties.

When publishing a listing, users may provide information such as:

property description;
photographs;
videos;
location information;
contact details;
pricing information;
availability details.

7.2. Responsibility for Listing Information

Users are responsible for ensuring that all information included in their listings is:

accurate;
complete;
lawful;
not misleading;
compliant with applicable regulations.

Dealehome does not guarantee the accuracy of information provided by users but reserves the right to monitor listings and remove content that violates the Terms of Use or applicable laws.

7.3. Location Information

Dealehome may display approximate property locations through maps and location pins.

The Platform is designed to provide useful location information while helping protect sensitive details.

Users should avoid publishing information that may compromise personal safety or security.

8. Payments and Paid Services

8.1.When users purchase paid services provided by Dealehome, we may process personal data necessary for:

payment processing;
issuing invoices;
accounting obligations;
providing purchased services;
customer support.

8.2.The legal basis for processing payment-related information includes:

performance of a contract under Article 6(1)(b) GDPR;
compliance with legal obligations under Article 6(1)(c) GDPR;
legitimate interests of the Administrator under Article 6(1)(f) GDPR.

9. Contact Forms and Communication

9.1.When users contact Dealehome through:

contact forms;
email;
customer support channels;

we process the information necessary to respond to the request.

This may include:

name;
email address;
telephone number;
message content;
communication history.

9.2.Personal data submitted through communication channels is processed for:

responding to inquiries;
providing customer support;
maintaining communication records;
improving our services.

The legal basis is the legitimate interest of the Administrator under Article 6(1)(f) GDPR.

10. Marketing and Advertising

10.1.Dealehome may process personal data for marketing purposes, including:

sending information about services;
newsletters;
promotional campaigns;
personalized content;
advertising activities.

Marketing communications are sent only where permitted by applicable law and, where required, after obtaining user consent.

10.2. Behavioral Advertising and Profiling

Together with trusted partners, Dealehome may use cookies and similar technologies to provide personalized advertising.

Profiling may include analysis of:

website activity;
interests;
preferences;
interaction with Platform content.

The purpose is to improve relevance of displayed content and advertisements.

Users may manage cookie preferences through the cookie settings panel.

10.3. Google Ads Customer Match

Dealehome may use advertising tools such as Google Ads Customer Match.

This allows the Administrator to use encrypted (hashed) customer information for advertising purposes, where permitted by law.

10.4. Facebook Custom Audiences

Dealehome may use Facebook Custom Audiences or similar advertising solutions.

Such tools allow advertising campaigns to be more relevant to users while respecting applicable privacy requirements.

11. Social Media Profiles

Dealehome maintains official profiles on social networks, including:

Facebook;
Instagram;
LinkedIn;
YouTube;
Pinterest.

When users interact with these profiles, certain information may be processed, including:

comments;
reactions;
likes;
public profile information.

Processing is carried out for:

communication with users;
promoting Dealehome services;
managing social media communities;
statistical analysis.

Social media platforms process personal data according to their own privacy policies.

12. Cookies

12.1. What Are Cookies?

Cookies are small text files stored on a user's device when visiting a website.

They help websites:

function correctly;
remember user preferences;
improve performance;
analyze usage;
provide personalized content.

12.2. Types of Cookies Used by Dealehome

Necessary Cookies

These cookies are essential for the operation of the Platform.

They enable:

secure login;
account functionality;
basic website operation;
protection against unauthorized access.

They cannot be disabled because the Platform cannot function properly without them.

Analytical Cookies

These cookies help us understand how users interact with Dealehome.

They allow us to:

measure website performance;
identify improvements;
analyze visitor behavior.

Information collected through these cookies is generally anonymized.

Personalization Cookies

These cookies help us remember user preferences and provide a more personalized experience.

They may be used to:

improve recommendations;
optimize website functionality;
display relevant content.

Advertising Cookies

Advertising cookies allow us and our partners to provide advertisements that are more relevant to users' interests.

They may support services such as:

Google Ads;
Meta advertising solutions.

12.3. Cookie Storage Period

Cookies may be:

Session Cookies

Stored temporarily and deleted when the browser session ends.

Persistent Cookies

Stored on the user's device until they expire or are manually deleted.

Unless otherwise specified, persistent cookies may be stored for up to 60 days.

12.4. Managing Cookies

Users can manage cookie preferences through the cookie management panel available on the Dealehome website.

Users may accept, reject or modify preferences for:

analytical cookies;
personalization cookies;
advertising cookies.

13. Third-Party Partners and Sharing of Personal Data

13.1.Dealehome may share personal data with trusted third parties when this is necessary to provide services, maintain the Platform, comply with legal obligations or protect legitimate interests.

We only share personal data with entities that have an appropriate legal basis and are required to protect personal information.

13.2. Service Providers

Personal data may be shared with service providers that support our operations, including:

hosting and infrastructure providers;
IT service providers;
payment service providers;
analytics providers;
marketing and advertising partners;
accounting and legal advisors;
customer support providers.

These providers process personal data only according to Dealehome’s instructions and applicable data protection requirements.

13.3. Payment Providers

When users purchase paid services, payment-related information may be transferred to payment service providers responsible for processing transactions.

Dealehome does not store complete payment card details.

Payment information is processed according to the security standards and privacy policies of the relevant payment providers.

13.4. Legal Requirements

Dealehome may disclose personal data when required by:

applicable law;
court decisions;
requests from competent authorities;
legal proceedings;
protection of rights, property or security of Dealehome, users or third parties.

14. International Data Transfers

14.1.Some service providers used by Dealehome may process data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, Dealehome ensures that appropriate safeguards are applied, including:

adequacy decisions of the European Commission;
Standard Contractual Clauses approved by the European Commission;
other legally recognized mechanisms.

15. How Long Do We Store Personal Data?

15.1.Dealehome stores personal data only for as long as necessary to fulfill the purposes for which it was collected.

The storage period depends on:

the type of service provided;
the purpose of processing;
legal obligations;
accounting requirements;
protection of legal interests.

15.2.Personal data may be stored longer when necessary for:

establishing, exercising or defending legal claims;
compliance with legal obligations;
resolving disputes;
preventing fraud or misuse.

After the applicable retention period expires, personal data is securely deleted or anonymized.

16. Data Security

16.1.Dealehome applies technical and organizational security measures designed to protect personal data against:

unauthorized access;
accidental loss;
destruction;
alteration;
disclosure;
unlawful processing.

Security measures may include:

HTTPS/SSL encryption;
secure server infrastructure;
firewall protection;
access control mechanisms;
backup procedures;
monitoring systems;
protection against malicious activity;
internal confidentiality procedures.

16.2.Although Dealehome takes reasonable measures to protect personal information, users should understand that no online service can guarantee absolute security.

We continuously review and improve our security practices to reduce risks associated with the use of digital services.

17. User Rights Under GDPR

Users have the following rights regarding their personal data:

17.1. Right of Access

Users have the right to request information about whether their personal data is processed and to receive a copy of such data.

17.2. Right to Rectification

Users have the right to request correction of inaccurate or incomplete personal data.

17.3. Right to Erasure

Users may request deletion of their personal data when:

the data is no longer necessary;
consent has been withdrawn and no other legal basis exists;
processing is unlawful;
deletion is required by applicable law.

17.4. Right to Restriction of Processing

Users may request restriction of processing in certain situations provided by GDPR.

17.5. Right to Data Portability

Where applicable, users have the right to receive their personal data in a structured, commonly used and machine-readable format.

Users may request transfer of their data to another controller where technically possible.

17.6. Right to Object

Users may object to processing based on legitimate interests, including certain marketing activities.

17.7. Right to Withdraw Consent

Where processing is based on consent, users may withdraw consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

17.8. Right to Lodge a Complaint

If a user believes that their personal data has been processed unlawfully, they have the right to submit a complaint to the competent supervisory authority.

In Bulgaria, the competent authority is:

Commission for Personal Data Protection (CPDP)

Website: https://www.cpdp.bg

18. Exercising Your Rights

Users may exercise their rights by contacting Dealehome:

Email: privacy@dealehome.com

or by using the contact form available on the Platform.

18.1.To protect user privacy, Dealehome may request additional information to verify the identity of the person submitting a request.

18.2.Dealehome will respond to requests within 30 days from receipt.

If a request is complex or numerous requests are received, the response period may be extended according to GDPR requirements.

Users will be informed about any extension.

19. User Account Deletion

Users may request deletion of their Dealehome account at any time.

After account deletion:

the account will no longer be publicly available;
active listings may be removed;
personal data will be deleted or anonymized according to applicable legal requirements.

Certain information may continue to be stored where required by law.

20. Changes to This Privacy Policy

Dealehome regularly reviews this Privacy Policy and may update it when necessary due to:

changes in legislation;
new Platform features;
technological developments;
changes in data processing practices.

The latest version will always be available on:

www.dealehome.com

The date of the latest update will be displayed at the beginning of the document.

21. Applicable Law

This Privacy Policy is governed by:

Regulation (EU) 2016/679 (GDPR);
Bulgarian data protection legislation;
applicable European Union legislation;
other applicable laws of the Republic of Bulgaria.

Any disputes shall first be addressed through good-faith communication between the parties.

Where an agreement cannot be reached, disputes shall be resolved by the competent Bulgarian courts.

22. Contact Information

Data Controller:

Komfort 8 EOOD UIC: 207018750

Registered office:Sofia, Bulgaria 2 Marinkovitsa Street

Website:https://www.dealehome.com

Email:privacy@dealehome.com

23. Final Provisions

By using the Dealehome Platform, users acknowledge that they have read and understood this Privacy Policy and agree that their personal data may be processed according to the principles described herein and applicable data protection laws.

Dealehome is committed to:

protecting user privacy;
processing personal data transparently and responsibly;
maintaining a secure digital environment;
continuously improving its services and security standards.

Privacy Policy Version: 1.0
Last Updated: 22.7.2026